I've thought a lot about the brand of my business, Upward Spiral, and recently about my mom's business, Atlantic Institute of Aromatherapy. But I've also wanted to work on my personal brand, what I'm creating here.
The reason I'm sharing this is because I want to be transparent in my journey to create successful businesses, one's that embody the things I truly believe in (positive change, transformation, learning to be who we really are, to name a few...). Since I have many projects, it makes since to also cultivate a personal brand.
And as always, there's a lot of fear and resistance to putting myself out there.
So I figured, I'd start by sharing that struggle. Hopefully, I'm moving swiftly beyond that but we will see as time unfolds.
If you are also working to put yourself out there and are finding it challenging, know that you are not alone.